Targeted marketing for D2C brands
Stop paying forpeople who willnever buy.
Broad ads reach people who will never order, and you pay for every one of them. Spot Up finds the neighbourhoods where your real buyers are, so a smaller budget works harder.
Your first analysis is free. No card.
Our belief
The market lies in depth.
Your market is not a whole city. It is a few neighbourhoods, studied deeply and targeted one at a time. Know one better than anyone else, win it, then move to the next.
How Spot Up works
First the spot. Then up.
Aim your marketing at the right places. Spot Up shows where your potential customers are, neighbourhood by neighbourhood.
Grow from there. Reach those neighbourhoods, see what converted, and take what you learned to the next one.
- 01CountryStart with the whole market.
- 02StateWhich state to target first.
- 03CityWhich city inside it.
- 04NeighbourhoodWhere your buyers actually are.
The proof
See it on your own brand first.
Your first analysis is free.
No card. You see what Spot Up finds before you pay for anything.
Checked against your own numbers.
Connect your orders, sign-ups or bookings and see whether Spot Up’s picture of your customers matches what you already know.
Rehearse before you spend.
See which neighbourhoods respond to your campaign and which do not.
Every pick comes with a reason.
A plain reason for each neighbourhood, which you can check and overrule.
Why targeted marketing costs less
A smaller area. A budget that lands.
- 01You stop paying for people who will never buy.
- 02A smaller area needs a smaller budget.
- 03You spend where demand already exists.
- 04You test in one area before you commit.
- 05You avoid the expensive mistake: a wasted campaign.
What you do with it
The next move is yours.
Spot Up tells you where your buyers are. It does not assume a shop.
- Ads aimed at those neighbourhoods
- A dark store
- Shelf space in shops
- A pop-up or an outlet
- Something else
How Spot Up thinks
Every neighbourhood, through five layers.
- 1People
How many live and work there, and whether the area is filling up.
- 2Spending power
How well-off it is against the rest of the city.
- 3Movement
How people move through the area, and when it is busy.
- 4Market
Who already sells there, how crowded it is, what they charge.
- 5Demand
What people there are looking for right now.
- +Then your brand
Your product, prices, sales and past campaigns.
No single signal is trusted.
Signals are checked against each other before anything is recommended.
A range, not a falsely exact number.
You see how sure it is, not a figure that pretends to be exact.
Every pick comes with its reasons.
In plain words, so you can check them and overrule them.
Control
You stay in charge.
A dedicated agent prepares the work. Nothing is published, sent or spent until you approve it.
Budget
Nothing is spent without your yes.
Customers
Your customers remain yours.
Data
Used for your brand only.
Brand
Nothing goes out in your name unapproved.
The six stages
One line, from where to what converted.
See each stage in full on the Product page.
- 01Find
Spot Up studies your market from the country down to the state, the city and the neighbourhood, and shows where the people likely to buy from you are concentrated. You start from your real catchment, not a whole city.
- Country to neighbourhood
- Your strongest and weakest areas
- Checked against your own numbers first
- 02Decide
Every neighbourhood is ranked, with a plain reason beside it. You can check the reason, overrule it, and choose how many neighbourhoods to back with the budget you have.
- A ranked shortlist
- A reason for every pick
- You make the final call
- 03Test
Rehearse before you spend. Your ad is shown to simulated residents of each neighbourhood, so you see where it lands and where it is wasted before a rupee goes out. It is a rehearsal, not a forecast.
- Try several ads side by side
- See where each one lands
- Drop the weak ones early
- 04Act
Run the campaign in the neighbourhoods you chose. Connect your own tools, such as your ad accounts, your store, your messaging and your creator tools, and Spot Up prepares the work inside each one. Nothing is spent or published until you approve it.
- Connect your own connectors
- Ads, your own pages, local creators, short videos
- Messages only to customers who opted in
- You approve every step
- 05Measure
See what converted through your own Google Ads and Meta Ads accounts, by neighbourhood and by channel, so you know which areas paid back and which did not.
- Results by neighbourhood
- Results by channel
- In your own ad accounts
- 06Learn
Spot Up compares what happened with what was expected and carries the lesson into the next plan, so each round is aimed better than the last.
- Expected against actual
- What to keep and what to stop
- A sharper next plan
Who it is for
Built for D2C brands first.
- D2C brands of every kindIncluding brands that sell online only. This is who Spot Up is built for first.
- Local businesses with one outletCafes, salons, gyms, clinics, preschools and restaurants.
- Founders with no brand yetShape the brand first, then find where it belongs.
- Chains with many outletsFor targeted marketing around your outlets.
- Marketing agenciesOn an enterprise version. [AGENCY PRICING]
Questions people ask
Fair questions. Straight answers.
I only sell online. Is this for me?
Yes. Spot Up shows where your potential customers are, neighbourhood by neighbourhood. What you do with that is your choice: aim your ads there, add a dark store, take shelf space, or nothing physical at all.
Is there proof it works?
Start with the free analysis, then check it against your own orders. If Spot Up’s picture of your customers does not match what you already know, you will see that before you spend anything.
Is this just AI talk?
Every recommendation comes with reasons you can check, and a person approves everything.
What does it cost?
Your first analysis is free, with no card. After that you pay as you go, or pick a plan from US$49 a month. See pricing.
Do I have to hand over my marketing?
No. You choose what it does. You approve the rest.