Sample · invented data

Free analysis for a skincare brand that sells online.

Brand[SAMPLE BRAND]
SellsOnline only
City studiedOne metro city
Budget in mind₹2 to 3 lakh a month

Finding 1Your buyers sit in a few neighbourhoods.Most of the city holds few likely buyers for this brand. A handful of neighbourhoods hold many.

Finding 2Start with three, not the whole city.Two neighbourhoods are a strong fit. A third is worth a small test.

Finding 3One ad does not suit them all.In the rehearsal, the two ads landed in different neighbourhoods.

Part 1 · Find

Where your likely buyers are.

Spot Up studied the market from the country down to the neighbourhood. The picture below is the last level: one city, neighbourhood by neighbourhood.

One city, by neighbourhoodSample

Country
State
City
Neighbourhood

Many likely buyersSomeFew

Part 2 · Decide

Your shortlist, and why.

Each neighbourhood is shown as a range, because an honest estimate is a range. The five small bars show how it did on each layer. Names are removed in this sample.

Ranked for this brandSample

01Neighbourhood Astrong fit
Many likely buyers and high spending power. Few skincare brands sell here in the same price band.
PeopleSpendingMovementMarketDemand
02Neighbourhood Bstrong fit
People here are already looking for the category. The market is busier than in A.
PeopleSpendingMovementMarketDemand
03Neighbourhood Cworth a test
Demand is rising and the area is filling up, but the picture is less certain. The range is wide.
PeopleSpendingMovementMarketDemand
04Neighbourhood Dnot yet
Many people, but a crowded market and lower spending power for this price band.
PeopleSpendingMovementMarketDemand
05Neighbourhood Enot yet
Few likely buyers for this brand today.
PeopleSpendingMovementMarketDemand

Checked against your own numbers

Does this match what you already know?

The brand connected its past orders. Before recommending anything, Spot Up compared its picture with where those orders actually came from.

Matches your ordersNeighbourhoods A and BYou already sell well here. Spot Up’s picture agrees with your own numbers.

Partly matchesNeighbourhood CYou have some orders here, fewer than the picture suggests. That is why it is a test, not a commitment.

Does not matchNeighbourhood DYour orders here are few, and Spot Up agrees. It stays off the plan.

Part 3 · Test

The rehearsal: two ads, three neighbourhoods.

Each ad was shown to simulated residents of the three shortlisted neighbourhoods. This is a rehearsal, not a forecast.

Ad 1Leads with the ingredients

Neighbourhood ALands
Neighbourhood BLands
Neighbourhood CMixed

Ad 2Leads with the offer

Neighbourhood AWasted
Neighbourhood BMixed
Neighbourhood CLands

What this meansRun Ad 1 in A and B. Try Ad 2 in C.Showing the offer in A would spend money on people it does not move.

Suggested first plan

Four weeks, three neighbourhoods.

This is a suggestion. Nothing here runs until you approve it, and you can change any line.

Neighbourhood AAds with Ad 1, plus one local creator video.₹60,000 to 80,000
Neighbourhood BAds with Ad 1.₹50,000 to 70,000
Neighbourhood CA small test with Ad 2.₹20,000 to 30,000
Total for four weeksBelow the budget the brand had in mind.₹1.3 to 1.8 lakh

How to read this report. Every figure is a range, because an honest estimate is a range. Every pick has a reason you can check and overrule. Everything on this page is invented to show the layout: it is not a result, and it promises no saving.

What you see afteryour free analysis.