Use cases

Built for D2Cbrands first.

Spot Up tells you where your buyers are. What you do with that is your choice. Here is how D2C brands use it, and who else it suits.

For D2C brands

Four ways a D2C brand uses it.

D2C, online only

Aim your ads where your buyers are.

You sell online and advertise to a whole city, or a whole country. Most of that money reaches people who will never order.

FindWhere your likely buyers are, neighbourhood by neighbourhood.
TestRehearse your ads on the shortlisted neighbourhoods before you spend.
ActRun them through your own ad accounts, aimed at those neighbourhoods only.
MeasureSee what converted, by neighbourhood, in your own Google Ads and Meta Ads accounts.

D2C, going physical

Choose where a dark store or shelf space will pay.

You want faster delivery or a place on a shelf, and you can afford only a few locations. Spot Up shows which neighbourhoods hold enough of your buyers to justify one.

FindThe neighbourhoods where your buyers are concentrated.
DecideA ranked shortlist, each with a reason you can check.
ActMarketing aimed at the area around the location you choose.

D2C, first shop or pop-up

Open your first shop where people already buy from you.

You have online orders and want to try an outlet or a pop-up. Start where your own orders and Spot Up’s picture agree.

FindYour picture of the city, checked against your own orders first.
TestRehearse the launch campaign before any money goes out.
LearnWhat happened against what was expected, before you open the next one.

D2C, new product or new city

Launch in one neighbourhood before you launch everywhere.

A new product or a new city is expensive to get wrong. Win one neighbourhood, learn from it, then move to the next.

DecideWhich state, which city and which neighbourhoods to start in.
TestWhich message lands where.
LearnA sharper plan for the next neighbourhood.

Local businesses with one outlet

Also for the business on the corner.

If you run one outlet, your market is the neighbourhoods within your real catchment. Spot Up finds them and helps you win them, one at a time.

Cafes and restaurants

Bring in more people from within your real catchment, at the hours you are quiet.

Salons

Reach the neighbourhoods that suit your prices, and fill the slow days.

Gyms and studios

Find the people near you who are looking for a place to train.

Clinics

Be found by the families around you when they need you.

Preschools

Reach parents in the neighbourhoods you actually serve, ahead of admissions.

Who else

Three more kinds of customer.

Founders with no brand yetShape the brand first: who it is for, what it stands for, what it charges. Then find where it belongs.
Chains with many outletsTargeted marketing around each outlet, with results outlet by outlet. See the page for chains.
Marketing agenciesRun neighbourhood campaigns for your clients on an enterprise version. [AGENCY PRICING]

Start with your own brand. It is free.

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