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For chains with many outlets

Every outlet hasits own market.

One city-wide campaign treats fifty outlets as one. Spot Up plans the marketing for each outlet within its real catchment, and shows you the result outlet by outlet.

Get your free analysisSee the six stages

Around each outlet

Marketing aimed at the neighbourhoods each outlet really serves.

Spot Up works out each outlet’s real catchment, then finds the neighbourhoods inside it where your likely customers are. Each outlet gets its own shortlist and its own plan.

  • You getA shortlist of neighbourhoods for every outlet, each with a reason.
  • You decideWhich outlets to start with and how much to put behind each.
One outlet, its neighbourhoodsIllustration
Many likely customersSomeFew

Checked on your outlets

Test it on the outlets you already know.

Before you trust it with a budget, compare Spot Up’s picture with your own numbers. You know which outlets are strong and which are weak. See whether it sees the same.

  • You giveSales by outlet, if you wish.
  • You getWhere its picture matches yours, and where it does not.
Your numbers against its pictureIllustration
MatchesOutlets 1, 2 and 4. Strong in your numbers and strong in its picture.
MatchesOutlet 5. Weak in both.
Does not matchOutlet 3. Worth a closer look before any spend.

Outlet by outlet

Results you can read for each outlet.

See what each outlet’s campaign brought in, by neighbourhood and by channel, so budget moves to the outlets and areas that pay back.

  • You getOne view across all outlets, and one for each.
  • You decideWhere to add budget, and where to stop.
Expected against actualIllustration
OutletExpectedActual
Outlet 1
Outlet 2
Outlet 3
Outlet 4

Sample shapes only, not real results.

For large chains

Replace the patchwork of agency, tools and consultant.

One place to find the neighbourhoods, rehearse the campaign, run it through your own tools and read the result. Your team approves every step.

One plan, many outlets.

Head office sets the rules. Each outlet gets a plan that fits its own neighbourhoods.

Approval where you want it.

Nothing is spent, published or sent until the right person approves it.

Your own connectors.

Connect the ad accounts and tools you already use. Results stay in your own accounts.

Start with a few outlets. See the difference.

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