The product
Six stages.One line, from whereto what converted.
Spot Up takes a D2C brand from finding where its buyers are to learning what worked. A dedicated agent does the deep analysis and prepares the work. You approve every step.
Find
Where your buyers are, neighbourhood by neighbourhood.
Spot Up starts with your brand: what you sell, what you charge and who buys from you today. It then studies your market from the country down to the neighbourhood, and shows where the people likely to buy from you are concentrated.
If you connect your orders, it first checks its picture against what you already know.
- You giveYour product, your prices and, if you wish, your orders.
- You getA picture of your market at four levels: country, state, city and neighbourhood.
- You decideWhich city to look at first.
- Country
- State
- City
- Neighbourhood
Decide
A shortlist, with a reason for every pick.
Every neighbourhood is ranked against the others and shown as a range, not a falsely exact number. Beside each one is a plain reason, drawn from five layers: people, spending power, movement, market and demand.
- You getA ranked shortlist, each neighbourhood with its range and its reason.
- You canCheck any reason and overrule it.
- You decideHow many neighbourhoods to back with the budget you have.
- 01Neighbourhood Astrong fit
Many likely buyers, and few brands like yours selling there.
- 02Neighbourhood Bstrong fit
High spending power. People there are already looking for your category.
- 03Neighbourhood Cworth a test
Demand is rising, but the picture is less certain. The range is wide.
- 04Neighbourhood Dnot yet
Crowded market and few likely buyers. Leave it for now.
Test
Rehearse before you spend.
Your ad is shown to simulated residents of each neighbourhood, so you see where it lands and where it is wasted before a rupee goes out. It is a rehearsal, not a forecast.
Try several ads side by side, keep the ones that land, and drop the weak ones early.
- You giveYour ad ideas, as text, images or video.
- You getWhere each ad lands and where it is wasted, by neighbourhood.
- You decideWhich ad runs where.
Act
Run it with your own tools.
Connect the tools you already use. Spot Up prepares the campaign inside each one, aimed at the neighbourhoods you chose: ads, your own pages, local creators, short videos and messages to customers who opted in.
Nothing is spent, published or sent until you approve it.
- You connectYour ad accounts, your store, your messaging and your creator tools. You can add your own connectors too.
- You getEach piece of the campaign prepared and ready to review.
- You decideApprove, change or reject every item.
Two weeks, about ₹40,000 to ₹50,000. Uses the ad that landed best in the rehearsal.
Measure
See what converted, and where.
Results come through your own Google Ads and Meta Ads accounts and are shown by neighbourhood and by channel, so you know which areas paid back and which did not.
- You getOrders and cost for each neighbourhood, split by channel.
- You seeThe numbers in your own ad accounts, not only in Spot Up.
- You decideWhere to add budget and where to stop.
Longer bar, more orders. Sample shapes only, not real results.
Learn
Each round is aimed better than the last.
Spot Up compares what happened with what was expected, says plainly where it was wrong, and carries the lesson into the next plan.
- You getExpected against actual for every neighbourhood.
- You seeWhat to keep, what to change and what to stop.
- You decideWhether to go deeper in the same neighbourhoods or move to the next.
Control
You stay in charge.
A dedicated agent prepares the work at every stage. Nothing is published, sent or spent until you approve it.
Budget
Nothing is spent without your yes.
Customers
Your customers remain yours.
Data
Used for your brand only.
Brand
Nothing goes out in your name unapproved.
Start with stage one. It is free.
Free first analysis. No card.