How Spot Up thinks
The market lies in depth. So Spot Up does not judge a neighbourhood by one number. It looks at it through five layers, then through your brand, and tells you plainly what it found.
How many people live and work in the neighbourhood, what stage of life they are at, and whether the area is filling up or thinning out.
How well-off the neighbourhood is against the rest of its city, and how that sits against the prices you charge.
How people move through the area in a normal week, and at what hours and on which days it is busy.
Which brands like yours already sell to this neighbourhood, how crowded it is, and what they charge.
What people in the neighbourhood are looking for at the moment, and whether interest in your category is rising or falling.
The five layers describe the neighbourhood. The last step reads them through your brand: your product, your prices, your sales so far and your past campaigns.
If you connect your orders, Spot Up first checks its picture against what you already know.
Three rules
Signals are checked against each other before anything is recommended. When they disagree, you are told.
An honest estimate is a range. A wide range means Spot Up is less sure, and it says so.
In plain words, layer by layer, so you can check them and overrule them.
What it will not do
Free first analysis. No card.